The social media giant of today also known as Facebook comes through with probably the most useful extension to the website apart from its main features which is now implementing a video chat to allow users to communicate face to face through the website.
Social Impacts
With taking in to consideration the benefits of video conferencing through a social media site such as
Facebook is that it is a very quick form of access for a video chat since the user is able to browse socially through Facebook and at the same time is able to arrange a face-to-face conversation with a friend or a family member without opening a separate application such as Skype thoroughly decreasing the hassle of doing so. This benefits users that don't have access to a decent or average computer system since opening another window for an application such as Skype may slow it down. However, since video chat isn't Facebook's main purpose it might not be up to quality in terms of speed and resolution unless of course it is maintained properly up to conditions in which it makes applications such as Skype, ooVoo, Yugma etc. unwanted.
Ethical Issues
In terms of personal safety through this technological advancement in terms of social media video conferencing the question is that if it is safe for an individual to video chat through a social media site?. In terms of a biased point of view, the fact that applications such as Skype and Yugma's main purpose is video conferencing this would seem considerably safe compared to the fact that a person is chatting through social media where a lot of people are vulnerable to hacking etc. which might cross a users personal ethics. In a business point of view, since it seems simple to add an extension such a video chat to a website it wouldn't be long enough until another social media site performs the identical action and would be classified as plagiarism and would maybe make the social media giant redundant.
Stakeholders: Facebook, it's current and potential users (national & international), social media industry.
http://www.cnet.com/news/facebooks-messenger-adds-video-chat/
